A Big Hairy Audacious Goal, or BHAG (pronounced Bee-HAG) is "a powerful way to stimulate progress". First conceived by Jim Collins in the book, Built to Last, "a BHAG is clear and compelling, needing little explanation; people get it right away. Think of the NASA moon mission of the 1960s. The best BHAGs require both… Continue reading Do you have a Bee HAG? You better – Or a life of mediocrity awaits.